Group Perks was specifically designed to cater to the diverse needs of retail groups, considering the varied types of brands within the groups. The system enables groups to maximize the utilization of their customer base through cross-selling and cross-rewarding features among their brands.

Additionally, it offers a range of features, including a personalized loyalty, CRM and cross-rewards engine, a comprehensive menu builder, a white-labeled mobile application, customer feedback functionality, and seamless integration with existing interfaces such as POS systems, payment gateways, and ERP systems.